Learn about the Shopify Partner Program, its Service and Technology tracks, and how partners can earn and grow with Shopify.
Shopify Partners are businesses and individuals leveraging their expertise to help merchants maximize value from the Shopify platform. By providing high-quality services, innovative solutions, or cutting-edge technology throughout a merchant’s journey, they drive growth and innovation in ecommerce.
The Shopify Partner Program offers a strategic framework for organizations to go-to-market and succeed with Shopify. At its core, the program is dedicated to cultivating and rewarding impactful contributions—whether through high-quality sales referrals, expert services, innovative solutions, or cutting-edge technology—all of which expand Shopify’s ecosystem and drive merchant success.
To support diverse partner strengths and business models, the program was designed for two specialized partner types– service and technology.
| Partner Program | What they do | Examples |
|---|---|---|
| Service Partners | Provide expertise that helps merchants scale and succeed on Shopify. | Case study –Melbourne Office Furniture |
| Technology Partners | Build apps, integrations, and enterprise solutions that extend the platform and streamline business operations. | Case study –hkcalibrations |
The Service Partner Program is designed for agencies, consultancies, and systems integrators looking to provide expertise that helps merchants succeed on Shopify. This program is open to all partners that meet the performance requirements and will be placed into one of five tiers: Registered, Select, Plus, Premier, and Platinum.
Service Partners are key advisors and implementers that provide differentiated solutions tailored to real business needs. Let’s explore how Service Partners add value at different stages of the merchant journey.
| Merchant journey | Service Partners |
|---|---|
| Start | Help clients get set up by onboarding, building, migrating, and/or redesigning their Shopify stores. |
| Run | Provide essential consulting, analyze store performance to find improvement areas, and help merchants effectively use Shopify tools and features. |
| Grow | Deliver crucial recurring services needed for scaling (like advanced email marketing or conversion rate optimization) and offer specialized, value-added services tailored to merchant needs, including guiding complex re-platforming or providing continuous support. |
Shopify is expanding how Service Partners earn, recognizing their vital role in merchant growth. From July 1, 2025, partners can earn revenue share on both recurring subscription fees and variable platform fees. This directly links their earnings to merchant success.
This means partners are not just rewarded for bringing merchants to Shopify—they now benefit as they scale and succeed.
Expand the sections below to discover the earning opportunities for partners.
When Service Partners create and transfer a new development store to a merchant, they earn a 20% revenue share on billed monthly platform fees. This applies as long as the merchant remains on the platform and the partner remains a Shopify Partner. The Partner’s revenue share is calculated using whichever is higher: the merchant’s base or variable platform fee.
When partners submit a qualified referral and work with Shopify Sales to sell either Plus or Enterprise plans, partners will receive a one-time incentive of $2,500 for contract signature and deal closure.
When partners launch a new merchant through a qualified Shopify Sales opportunity (Plus and Enterprise plans), partners will earn a 15% revenue share on monthly billed platform fees. The Partner’s revenue share is calculated using whichever is higher: the merchant’s base or variable platform fee.
Now, let’s look at the Technology Partner Program.
The Certified Technology Partner Program is tailored for independent software vendors (ISV), application developers (Apps), enterprise resource planning (ERP) providers, and global technology companies looking to both integrate solutions with Shopify and go-to-market with Shopify.
The Shopify App Store continues to be the best place for Shopify app developers to showcase their solutions to millions of entrepreneurs around the world. In addition, app developers can earn App Store and enablement benefits by achieving Built for Shopify status, Shopify’s quality standard for apps.
Technology Partners develop and integrate enterprise solutions for Shopify to enable merchants to extend the capabilities of their storefront. Let’s explore how Technology Partners add value at different stages of the merchant journey.
| Merchant journey | Technology Partners |
|---|---|
| Start | Providing future-proof migration and integration services when a large or enterprise merchant is migrating to Shopify. |
| Run | Providing strategies for managing high volume transactions, integrating complex supply chains, and customizing global storefronts for enterprise-level sales. |
| Grow | Deploying advanced solutions (infrastructure, analytics, search, AI) to improve key merchant KPIs, including: storefront performance, conversion rates, and average order value. These enhancements drive Net Revenue Retention (NRR) by enabling deeper customer insights, scalable operations, and personalized commerce experiences. |
Technology Partners primarily earn revenue by creating and selling solutions to Shopify merchants. Expand the sections below to discover their earning opportunities.
Partners develop public apps and monetize them through sales on the App Store, typically via one-time purchase fees, usage-based fees, or recurring subscriptions. Partners earn 100% of the first $1 million USD in annual gross app revenue earned through the Shopify App Store. After the first $1 million, partners earn 85% of the revenue.
Example: $2 million USD in annual gross app revenue through the Shopify App Store earns the Technology Partner $1,850,000 USD.
Enterprise Technology Partners develop and sell solutions or integrations through the App Store to larger or enterprise-level merchants, potentially with custom licensing or service agreements.
Partners developing themes can sell them on the Theme Store, as a one-time purchase. Partners earn 85% of total revenue.
Service and Technology Partners are force multipliers in a merchants’ success throughout their journey with Shopify. Service Partners bring strategic expertise to fuel business growth, while Technology Partners deliver scalable solutions that strengthen and extend the Shopify platform.
Evaluate the key business development, education, and marketing benefits of partnering with Shopify.
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